Privacy Policy

At Ideal fires we have adopted the following privacy policy as part of our commitment to protect any personal information which you may provide to us through this website or by other means. Please note that this privacy policy does not apply to other websites which may be linked through this website. Personal Information which you choose to provide to other websites will be subject to the privacy policies of those websites.


Ideal fires will not use or disclose your Personal Information unless you have given your permission, except for the following
purposes:

PRIVACY POLICY & DISCLAIMER AND COPYRIGHT

1. INCORPORATION OF PRIVACY POLICY 1.1. Ideal fires  is committed to ensuring that your privacy is protected and the Company is compliant with the Data Protection Act 1998. This privacy policy explains how the Company uses the information the Company collects about you and the procedures that the Company has in place to safeguard your privacy.

1.2. By using the Company’s website www.idealfires.co.uk, utilising any of the services set out in the Website, you consent to the Company using the information the Company collects about you. If you do not agree with the terms and conditions set out in this Privacy Policy, do not continue to use the Website

1.3. For the purpose of the Data Protection Act 1998, the data controller is the Company.

2. THE INFORMATION THE COMPANY COLLECTS AND HOW THE COMPANY USES IT 2.1. When you visit the Website any Services offered on the Website, the Company may collect information including your name, postal address, e-mail address, telephone number, credit card number and expiry date, Products and/or Services obtained, quantity of Products purchased and such other relevant information which the Company deems necessary to process your order in respect of the Products and/or Services and provide maintenance and support services. Where necessary, the information collected is transmitted in a secure manner to third parties to assist the Company to provide you with the Products and/or Services requested by you and to maintain the support services of the Company.

2.2. Subject to the terms and conditions of this Privacy Policy, the Company protects all personal and financial data from being disclosed to any third parties except when required by law. In addition, the Company may use your information to assist in the prevention of unlawful activities e.g. money laundering or activities which threaten the Companys Website or is adverse to your or the Companys interest

2.3. The Company may also use aggregate information and statistics including those containing your identifying information for the purposes of monitoring your usage of the Website in order to help the Company develop the Website and the Products and/or Services offered by the Company. The Company may use third party service providers who are located outside of the European Economic Area and by using the Website, you consent to your personal data being transferred to such third party service provider.

2.4. The Company may collect information which is based upon your behaviour and navigation on the Website. This information allows the Company to carry out internal research on the users interest, demographics and behaviour so that the Company can better understand, and in turn provide better information, products and services to you and other customers. To carry out such internal research, the Company may use third party service providers outside of the European Economic Area. By continuing to use the Website, you hereby consent to the Companys transfer of such information pertaining to you to such service providers used by the Company.

2.5. The Company may also wish to provide you with information about special features featured on the Website or any other service or products the Company thinks may be of interest to you.

2.6. The Company may also want to provide you with related information from third parties which it thinks may be of interest to you.

2.7. If you do not wish the Company to send you any information set out in Clauses 2.3 to 2.6 above, please send an e-mail.

2.8. Subject to the other provisions of this Privacy Policy and such other provisions specified on the Website, the Company will not provide your information to other companies or organisations without your consent.

2.9. We have the ability to retain any data that you provide on this website.

3. USE OF COOKIES AND OTHER INFORMATION GATHERING TECHNOLOGIES 3.1. The Company uses cookies and other technologies to collect information on site to assist the Company in monitoring the Company web page flow, promotional effectiveness as well as to promote trust and safety.

3.2. Certain features on the Website are only available if you enable the cookie. The Company also uses a cookie to assist it to provide information which is relevant to your interest.

3.3. You are free to decline the Company’s cookies although that may impair certain features on the Website.

3.4. You can delete any cookies from your computer & refer to your internet browsers help files.

3.5. The Company may also track certain information through the use of JavaScript code and third party web site analytics providers.

4. PROTECTING YOUR INFORMATION 4.1. The internet is not a secure medium. However, the Company has put in place various security procedures and strict policy rules to safeguard and protect your information from unauthorised and unlawful access and use. These security procedures and policy which are of the highest standards are continuously improved.

4.2. Notwithstanding the above, it should be appreciated that no system is entirely fool-proof and you should be careful when you reveal any confidential information to any third party.

5. DISCLOSURE OF YOUR INFORMATION 5.1. If the Company and/or part of its business is sold or integrated with another business, your details may be disclosed to the Companys advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the Company.

6. UPDATING YOUR DETAILS If any of the information that you have provided to the Company changes, for example if you change your e-mail address, name or payment details or if you wish to cancel your order, please let the Company know the correct details by sending an e-mail.

7. OTHER TERMS 7.1. Owing to the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this Privacy Policy. However, the Company has taken the steps outlined above to try to improve the security of your information. By using the Website, you consent to these transfers.

7.2. The Company may supply links to other websites. If you click on a link, you are not protected by this Privacy Policy and you are advised to read the privacy policy of the other website as they may differ from this Privacy Policy.

7.3. The Company reserves the right to amend this Privacy Policy from time to time as it deems necessary. In such event, the Company will post such changes on the Website.

7.4. The Company welcomes your views about the Website and its privacy policy. If you would like to contact the Company with any queries or comments please send an e-mail.

DISCLAIMER AND COPYRIGHT It is a condition of the Company allowing you access to the material on this Website that you accept the terms and conditions of this notice. The contents of this Website are protected by copyright. The copying or incorporation into any other work of part or all of the material available on this Website in any form is prohibited save that you may print or download extracts of the materials on this site for your personal use.

INFORMATION ON THIS WEBSITE IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. ALL SUCH WARRANTIES ARE EXCLUDED TO THE FULLEST EXTENT PERMITTED BY LAW. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU. HOWEVER THIS WEBSITE IS INTENDED FOR USE BY U.K RESIDENTS ONLY.

Information on this website may be incomplete, out of date or inaccurate and may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. The Company may also make improvements and/or changes in the products described in this information at any time without notice. It is therefore essential that you verify all such information with the Company before taking any action in reliance upon it. The Company makes no representations whatsoever about any other website which you may access through this one. When you access a website which does not belong to the Company, please understand that it is independent from the Company, and that the Company has no control over the contents of that website. In addition, a link to a non-Company website does not mean that the Company endorses or accepts any responsibility for the content, or the use, of such website. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, trojan horses and other items of a destructive nature.

IN NO EVENT WILL THE COMPANY BE LIABLE TO ANY PARTY FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS WEBSITE OR ON ANY OTHER HYPER-LINKED WEBSITE INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF THE COMPANY IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.